Rosa Ziebell, Marketing Advisor
Rosa is a Marketing Executive and General Manager that grows demand, builds brands, and develops high performing teams. Her initial training came from strategy consulting (BCG) and classical consumer marketing (Clorox). She has taken that toolkit into cannabis, consumer tech, CPG, and e-commerce to drive growth for some of the top consumer brands in the market: Eaze, eDriving, AAA, Clif Bar & Company, Clorox, Del Monte Foods, Glad, and Anolon.
Rosa joined the cannabis industry as a consulting CMO for PAX Labs. She is currently the CMO at Eaze, a cannabis delivery tech platform, where she leads Advertising, Integrated Marketing, Consumer Promotions, Content Marketing, Experiential and Creative Services. Previously she served as the VP of Product Marketing & Brand for a private-equity backed, e-commerce company in the driver’s ed., telematics and risk management verticals. On the start-up front, Rosa was the CMO/co-founder of Perch, a seed stage connected device (iOT) baby health and analytics company. She has also served as the CMO/VP for Meyer, a $400MM privately held cookware company and the VP/General Manager for AAA’s flagship Membership business where she managed a $300MM P&L, strategy and product portfolio. She also held various roles at ClifBar and Del Monte Foods.
Rosa has a B.A. from UC Berkeley, an M.A. from University of Chicago and an M.B.A. from Harvard Business School. She served on the School Board for Corpus Christi School in Piedmont, CA and is an advisor for Inner City Advisors (ICA) in Oakland, CA.